Mumbai, India – Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, has recently made headlines after Reliance Retail took the decision to stop selling live chickens at select JioMart Fresh outlets. The move, driven by Anant’s commitment to animal welfare, has gained support from activists—but not without sparking some controversy online.
Anant’s Focus on Ethical Practices
Anant, who is also the founder of the Vantara initiative—a center that provides care for injured and endangered animals—has long been an advocate for compassionate treatment of animals. Following his direction, Reliance Retail released a statement confirming that JioMart Fresh had discontinued live chicken sales in specific locations to align with their humane values and commitment to better quality.
The shift has been appreciated by animal welfare organizations and followers of Anant’s philanthropic work, who view it as a significant step toward responsible retailing.
Neha Singh Rathore’s Viral Satire
The decision, however, didn’t sit well with everyone. Folk singer and internet personality Neha Singh Rathore poked fun at the announcement through a viral satirical video. In her signature humorous style, she sang, “Anant Bhaiya saved the chickens, but JioMart Fresh still serves them on your plate!” – a pointed jab at the brand’s continued sale of packaged chicken products. Her comment highlighted a perceived contradiction in Reliance’s policy and quickly gained traction on social media.
Public Opinions Divided
Social media users are sharply divided. Supporters see Anant’s decision as a progressive move, while critics argue that real compassion requires consistency across the board. “You can’t claim animal love on one side and keep selling meat on the other,” one user remarked. Others defended the initiative, saying that gradual changes are more practical and still meaningful.
The conversation around this issue gains more attention as Anant Ambani gears up for his wedding with Radhika Merchant in July—an event already under media spotlight.
While Anant’s intentions are clear, the mixed reactions underscore the ongoing debate about corporate ethics and the real impact of such initiatives in balancing business and values.
